About Us

We are a marketing agency specialized in crafting inspiring content focused on food (cooking and nutrition), health, interior design, gardening and renovation. Our agile team is dedicated to your brand. We are always striving to test our limits.

Our mission is to make life easier by taking care of all your digital and traditional marketing and communications needs.

Services

Strategy

Campaigns succeed or fail based on their strategic planning. Let our team of dedicated professionals develop a custom‑built strategy to help you achieve and even exceed your business objectives. No matter your business strategy, we can inspire consumers to discover and use your products!

  • Audits
  • Social media strategy
  • Content strategy
  • Digital strategy
  • Employment brand strategy
  • Marketing strategy
  • Communications and public relations strategy

Media and web placements

We know how to speak to all kinds of consumers. Our multi-platform solutions will help your brand reach its target audience. It’s all about getting the right message to the right person in the right time and place. Pratico Média can handle both digital and traditional media campaigns to optimize your visibility and maximize your investments!

  • Media plans
  • Media buys
  • Search engine marketing
  • Social ads
  • Audience creation and optimization

Social media

We will leverage our creativity, expertise and marketing intelligence to ensure your brand sees increased visibility, engagement and conversions. We reach nearly 6 million responsive and engaged consumers each month.

  • Community management
  • Customer service
  • Editorial calendars
  • Audits
  • Monitoring
  • Monitoring reports
  • Training and coaching

Content creation and brand image

Content creation and brand image: We have an agile team of 100 dedicated professionals who have been specializing in food and design content creation for over 17 years. We handle everything internally: we’ve got photographers, chefs, videographers, stylists, copywriters, graphic designers, copy editors, you name it! We know how to inspire the right emotions in your client and can provide you with the expertise you need. After all, consumers aren’t after just anything—their purchases are influenced by the time of year and season, the most popular foods, the hottest types of content, the latest trends and much more!

  • Writing and development
  • Graphic design
  • Visual identity
  • Stop motion
  • Motion design
  • Video clips
  • TV ads
  • Creation and development of advertising tools
  • Website optimization
  • Blogs
  • Websites

Communications and marketing campaign

Pratico Média is the marketing and communications partner for you. Our agile and dedicated team is always on the lookout for the latest marketing trends.

They’ll listen to your needs, provide you with guidance and make your brand shine. No matter your business objectives, we have the expertise and solutions you need to help you succeed.

  • Communications plan
  • Influencer marketing campaign
  • Media relations
  • B2B marketing
  • B2C marketing
  • Launch planning

Our Team

Caty Bérubé

Caty Bérubé

President / CEO

Émilie Gagnon

Émilie Gagnon

Vice President - Sales, Marketing and Communications (maternity leave)

Maude Langevin

Maude Langevin

Communications & Marketing Director

Christine Morin

Christine Morin

Studio Director

Maxim Carrier

Maxim Carrier

Account Manager – 360 Strategy

Marie-Anne Côté

Marie-Anne Côté

Account Manager – 360 Strategy

Isabelle Gaudreau

Isabelle Gaudreau

Coordinator of Business Development and Media Creativity

Marjorie Lajoie

Marjorie Lajoie

Account Manager – 360 Strategy

Sarah Bérubé

Sarah Bérubé

Strategic Marketing Advisor

Pascale Boucher

Pascale Boucher

Marketing Assistant

Alicia Boulet

Alicia Boulet

Marketing Strategist

Camille Champagne

Camille Champagne

Marketing Advisor – Content Creation

Andréanne Fallu

Andréanne Fallu

Marketing Advisor – Content Creation

Kristina Pelletier

Kristina Pelletier

Marketing Agency Team Leader

Claudia Renaud

Claudia Renaud

Creation and Brand Image Strategist

Élizabeth Soucy

Élizabeth Soucy

Communications, Public Relations and Branding Advisor

Naomie Sykes

Naomie Sykes

Marketing Advisor – Content Creation

Benoit Boudreau

Benoit Boudreau

Chef and Kitchen Team Leader

Richard Houde

Richard Houde

Chef

Andrée-Ann Lachance

Andrée-Ann Lachance

Chef

Sophie Lachance

Sophie Lachance

Chef

Ariane Leclerc

Ariane Leclerc

Chef

Marie-Ève Lévesque

Marie-Ève Lévesque

Photo and Video Team Leader

Jean-Christophe Blanchet

Jean-Christophe Blanchet

Photographer

Tony Davidson

Tony Davidson

Photographer-Videographer

Michaël Fournier

Michaël Fournier

Photographer

Rémy Germain

Rémy Germain

Photographer

Carly Harvey

Carly Harvey

Food Stylist

Emmeryse Michaud

Emmeryse Michaud

Food Stylist

Joséphine St-Laurent Pelletier

Joséphine St-Laurent Pelletier

Food and Interior Stylist

Alexandra Guévin-Thibault

Alexandra Guévin-Thibault

Styling Team Leader

Geneviève Charron

Geneviève Charron

Food Stylist

Laurie Collin

Laurie Collin

Food Stylist

Projects

Our clients

And many more!

From the Blog

Holiday content creation guide

Holiday content creation guide

Things can get a bit crazy before the holidays, including on social media. This is a key time of year for a lot of companies, and the content you share really needs to stand out. Here are some of our best tips and tricks to help you pull out all the stops.

Read More
influencer marketing and influencer campaigns

What you need to know about influencer marketing and influencer campaigns

Thanks to the rapid rise of social media in recent years, influencers are everywhere these days. They’re on TV, the radio and, obviously, social media. In fact, more and more companies are turning to influencers to head their promotional campaigns and help reach target demographics. This post will go over some of the key concepts you need to know to get comfortable and excited about engaging with influencers!

Read More
Facebook groups: Your indispensable ally!

Facebook groups: Your indispensable ally!

If you want to raise your brand’s profile, managing your Facebook group shouldn’t be an afterthought. By establishing a solid strategy for building an active community, you’re stacking the odds in your favour. Read on for our top tips for managing your group.

Read More
Why invest in SEO management?

Why invest in SEO management?

SEO (search engine optimization) refers to the strategies used to ensure that a website appears among the top search results for certain keywords. It is a type of organic (unpaid) referencing. In short, SEO is worth its weight in gold! If you don’t have the time or the knowledge yourself, leave SEO management to the pros.

Read More
What on earth is SEM?

What on earth is SEM?

Hear people constantly talking about SEM, but still feel like you’re in the dark? Let us shed some light on this important concept for you. SEM is an acronym that stands for search engine marketing and refers to all marketing strategies to increase search engine optimization. In other words, all the things you can do to boost your website’s visibility and generate more traffic from search engines.

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Pratico Média: Quand un producteur de contenu contribue au succès de nombreuses marques

Pratico Media: the content producer giving brands a leg up

You’ve no doubt heard of Pratico-Pratiques and its acclaimed multiplatform brands, such as 5 Ingrédients – 15 Minutes, Je Cuisine, Les plaisirs minceur de Caty and Je décore, as well as its best-selling books Eat Fat to Lose Weight with the Keto and Low-Carb Diet, and Végane mais pas plate, not to mention Cassandra Loignon’s belovedcookbook.

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Any questions?

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