About Us

We are a marketing agency specialized in crafting inspiring content focused on food (cooking and nutrition), health, interior design, gardening and renovation. Our agile team is dedicated to your brand. We are always striving to test our limits.

Our mission is to make life easier by taking care of all your digital and traditional marketing and communications needs.

Services

Strategy

Campaigns succeed or fail based on their strategic planning. Let our team of dedicated professionals develop a custom‑built strategy to help you achieve and even exceed your business objectives. No matter your business strategy, we can inspire consumers to discover and use your products!

  • Audits
  • Social media strategy
  • Content strategy
  • Digital strategy
  • Employment brand strategy
  • Marketing strategy
  • Communications and public relations strategy

Media and web placements

We know how to speak to all kinds of consumers. Our multi-platform solutions will help your brand reach its target audience. It’s all about getting the right message to the right person in the right time and place. Pratico Média can handle both digital and traditional media campaigns to optimize your visibility and maximize your investments!

  • Media plans
  • Media buys
  • Search engine marketing
  • Social ads
  • Audience creation and optimization

Social media

We will leverage our creativity, expertise and marketing intelligence to ensure your brand sees increased visibility, engagement and conversions. We reach nearly 6 million responsive and engaged consumers each month.

  • Community management
  • Customer service
  • Editorial calendars
  • Audits
  • Monitoring
  • Monitoring reports
  • Training and coaching

Content creation and brand image

Content creation and brand image: We have an agile team of 100 dedicated professionals who have been specializing in food and design content creation for over 17 years. We handle everything internally: we’ve got photographers, chefs, videographers, stylists, copywriters, graphic designers, copy editors, you name it! We know how to inspire the right emotions in your client and can provide you with the expertise you need. After all, consumers aren’t after just anything—their purchases are influenced by the time of year and season, the most popular foods, the hottest types of content, the latest trends and much more!

  • Writing and development
  • Graphic design
  • Visual identity
  • Stop motion
  • Motion design
  • Video clips
  • TV ads
  • Creation and development of advertising tools
  • Website optimization
  • Blogs
  • Websites

Communications and marketing campaign

Pratico Média is the marketing and communications partner for you. Our agile and dedicated team is always on the lookout for the latest marketing trends.

They’ll listen to your needs, provide you with guidance and make your brand shine. No matter your business objectives, we have the expertise and solutions you need to help you succeed.

  • Communications plan
  • Influencer marketing campaign
  • Media relations
  • B2B marketing
  • B2C marketing
  • Launch planning

Our Team

Caty Bérubé

Caty Bérubé

Presidente

Caty: what an inspiration! A woman of both intelligence and heart, the founder of the very successful Pratico Pratiques channeled her clear vision and big dreams into creating Pratico Média. Beyond her extraordinary creative strengths and unbounded dedication, Caty is a visionary known for her great humility, a quality which makes her a compassionate and accessible business leader and a wonderful ambassador for the values of Pratico itself.

Émilie Gagnon

Émilie Gagnon

Director of Sales and Marketing

Émilie is never short of projects! Whether on or off the clock, you’ll quickly see that there are no limits to what she can achieve! She’s always there for her peers, bursting with energy and imagination, ready to brighten their day. Everywhere she goes, this pitch expert brings a little ray of sunshine with her!

Vanessa Ross

Vanessa Ross

Marketing Advisory Team Lead

Vanessa Ross has an appetite for marketing… and cookies… and chocolate! So what fuels her most: sweet treats or marketing? You could say both! This guru of positive reinforcement (and outdoing oneself) is a source of inspiration for her whole team. If you give her a compliment, don’t be surprised if she returns the favour. After all, humility is her trademark!

David Gatteau

David Gatteau

Business Development Team Lead

One of these things is not like the other! David is the only French person in the world who doesn’t like cheese (or bread or wine). He is the only person on earth to feel moved by a pivot table the way most people are moved by a Rembrandt. But David also stands out for his authenticity, passion and devotion to his colleagues and clients. Spreading good cheer to all is his daily goal!

Andréanne Fallu

Andréanne Fallu

Client Marketing Project Manager

Sweet and gluten-free, that’s our Andréanne! She greets every stroke of bad luck with a smile and is a whiz at tackling even the trickiest of issues; she truly embodies the idea that when life gives you lemons, you should make lemonade. Her positive attitude and sense of humour are sure to bring a smile to your face.

Alexandra Leduc

Alexandra Leduc

Assistant Director of Sales

We couldn’t have a better person taking care of our client relations than Alexandra! She’s so friendly and charismatic that we’ve nicknamed her “the people magnet.” Whether she’s with co workers or friends and family, her maternal instinct is always on, and she’s always making sure everyone has everything they need. But don’t be fooled: her determination and her organizational skills are off the charts! She took up knitting 15 years ago and she just can’t get enough of it. She loves to make everything from Christmas ornaments to blankets for the people she loves. Alexandra is also passionate about cross-country skiing, good food and white wine. But what she loves more than anything else is laughing and having a good time. We thank her native Repentigny for letting her leave to study in Québec City, because she’s definitely adopted us!

Arianne Leclerc-Jodoin

Arianne Leclerc-Jodoin

Client Marketing Project Manager

Our one and only Arianne is active, creative and thorough, and she never misses an opportunity to add another arrow to her quiver—whether it’s graphic design, interior decorating, project management or social media management, there’s no challenge too daunting for Arianne! She’s also got a great sense of humour and down-to-earth approach that puts people immediately at ease.

Claudia Renaud

Claudia Renaud

Marketing Project Manager

Claudia without khaki is like Tom without Jerry! This green-eyed creative whiz helps her team stay positive no matter what. They say an image is worth a thousand words, but when Claudia puts together a visual, it’s beyond words! Entrust Claudia with your projects and you’ll discover that when it comes to her imagination and talent, the sky’s the limit!

Cynthia Guillemette

Cynthia Guillemette

Business Development Advisor

Who would guess that this petite blonde with sparkling eyes and a disarming smile loves hunting and fishing? While she excels at camouflaging herself when she’s out in nature, she can’t disguise how much she enjoys developing off the wall projects with her clients. She is the very picture of dedication.

Gabrielle De Saint-Riquier

Gabrielle De Saint-Riquier

Marketing Assistant

Gabrielle is hard working, resourceful, professional, smart and always ready to help others. Even when was going to school for communications, she worked tirelessly to apply what she was learning and to perfect her knowledge, which says a lot about the bright and driven person that she is! Don’t look for her on the weekend—she’s probably gone to her cottage to ski or hike. In fact, Gabrielle does one sport or another six days a week. But no matter how much is on her plate, she always gets everything done, and she makes it look easy, too!

Isabelle Gaudreau

Isabelle Gaudreau

Coordinator of Business Development and Media Creativity

Isabelle is like a pearl: brilliant, precious (to both her family and colleagues) and discreet. Though she has a great sense of humour, her sense of direction is, well, lacking. Combine that with her love of astronomy and you get the cult classic Lost in Space. But never fear, when it comes to her work, Isabelle has both feet on the ground—nothing gets by her!

Kristina Pelletier

Kristina Pelletier

Client Marketing Project Manager

Kristina is efficiency incarnate—just ask and you shall receive! She’s a kind, empathetic and generous person who’s always down to lend her team members a hand. Don’t underestimate her: she may only be five feet tall, but Kristina’s an ambitious woman who knows how to make a dazzling first impression!

Marie-Septembre Larouche

Marie-Septembre Larouche

Marketing Project Manager

Marie-Septembre’s autumnal name certainly suits her colourful personality! This pint sized woman is larger than life. There’s never a dull moment when Marie Septembre is around, as she delights her colleagues on the daily with her unique look and creative spirit. Don’t ask her if she was born in September, though—the answer is no!

Marjorie Lajoie

Marjorie Lajoie

Business Development Advisor (Maternity Leave)

Marjorie is a graphic designer by training, but her career path has been anything but traditional. She’s been a real jack of all trades at Pratico, including positions as production coordinator and production support team lead, not to mention a stint in the sales department! Versatility is definitely her strong suit—that and her legendary strength of character. Marjorie knows production like the back of her hand, and when it comes to offering clients the very best services possible, she has more than one trick up her sleeve!

Mireille Boutin

Mireille Boutin

Client Marketing Project Manager

Mireille is positively brimming with imagination! She keeps an eye out for the latest developments and trends, and always has some new find to show you. This energetic, tall, focused brunette always gives her very best. You can hand her any project you want and know that she’ll be sure to make it shine.

Stéphanie Talbot

Stéphanie Talbot

Marketing Project Manager

Everyone knows that good things come in small packages! Stéphanie is devoted to helping others, and she will charm you straight away with her sparkling personality and great sense of humour! No matter the project, her creativity and attention to detail will surpass your expectations.

Thierry Lamothe-Pouliot

Thierry Lamothe-Pouliot

Business Development Advisor

Thierry is a down-to-earth nature afficionado who loves to score both on the hockey rink and in sales! He’s proactive and he always makes sure to reach his goals, but his tremendous listening skills are likely what will win you over first. In his spare time, look for him on his woodlot, on a hunting or fishing trip or, more recently, on the green playing golf!

Xavier Rochette

Xavier Rochette

Business Development Advisor

Equal parts driven and caring—that’s our Xavier! He’s a true family man whose sound judgment, transparency and dedication are particularly appreciated by clients. Xavier loves nature, animals and sports: you may well catch him laying down fresh tracks on his snowboard or practicing his long game on the fairway.

Projects

Our clients

And many more!

From the Blog

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