About Us

We are a marketing agency specialized in crafting inspiring content focused on food (cooking and nutrition), health, interior design, gardening and renovation.

Our mission is to make life easier by taking care of all your digital and traditional marketing and communications needs.

Services

HUMAN RESOURCES MARKETING

HUMAN RESOURCES MARKETING

  • Market study and analysis
  • Personalized multi-channel strategies
  • Defining the employment brand
  • Writing job listings
  • Writing professional blog posts
  • Creating sample job ads for social media
  • Corporate photo and video shoots
  • - Creating and managing dissemination campaigns (Facebook, Indeed, LinkedIn, etc.)

CONTENT DISTRIBUTION AND MEDIA PLACEMENT

CONTENT DISTRIBUTION AND MEDIA PLACEMENT

  • Campaign strategies and plans
  • Influencer marketing
  • Media placement
  • Campaign analysis

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA MANAGEMENT

  • Community management
  • Management and optimization of customer relations and customer service
  • Social marketing management
  • Competitive intelligence research and analysis
  • Contest creation and management

CONTENT DEVELOPMENT

CONTENT DEVELOPMENT

  • Creating videos for social media platforms
  • Writing (articles, blogs, social media posts, etc.)
  • Creating photo content
  • Developing recipes
  • Food styling and decoration
  • Design and graphics
  • Translation
  • Creating and writing newsletters
  • Creating custom branded mini-magazines, catalogues and booklets

CONTENT MARKETING STRATEGY

CONTENT MARKETING STRATEGY

  • Analysis of the digital ecosystem and industry rivals
  • Establishing the brand’s editorial guidelines, tone and personality
  • Integrated 360-degree strategy
  • Setting and tracking goals and performance indicators
  • Creating sample posts and graphic charters
  • Planning and designing posting schedules

DIGITAL MARKETING

DIGITAL MARKETING

  • Analysis
  • Conversion optimization
  • Strategy (SEO/SEM)
  • User experience optimization (design)
  • Online advertising (strategy and placement)
  • Creating websites and apps
  • Integration

Our Team

Caty Bérubé

Caty Bérubé

Presidente

Caty: what an inspiration! A woman of both intelligence and heart, the founder of the very successful Pratico Pratiques channeled her clear vision and big dreams into creating Pratico Média. Beyond her extraordinary creative strengths and unbounded dedication, Caty is a visionary known for her great humility, a quality which makes her a compassionate and accessible business leader and a wonderful ambassador for the values of Pratico itself.

Émilie Gagnon

Émilie Gagnon

Director of Sales and Marketing

Émilie is never short of projects! Whether on or off the clock, you’ll quickly see that there are no limits to what she can achieve! She’s always there for her peers, bursting with energy and imagination, ready to brighten their day. Everywhere she goes, this pitch expert brings a little ray of sunshine with her!

David Gatteau

David Gatteau

Business Development Team Lead

One of these things is not like the other! David is the only French person in the world who doesn’t like cheese (or bread or wine). He is the only guy on his team, and the only person on earth to feel moved by a pivot table the way most people are moved by a Rembrandt. But David also stands out for his authenticity, passion and devotion to his colleagues and clients. Spreading good cheer to all is his daily goal!

Vanessa Ross

Vanessa Ross

Marketing Advisory Team Lead (Maternity Leave)

Vanessa Ross has an appetite for marketing… and cookies… and chocolate! So what fuels her most: sweet treats or marketing? You could say both! This guru of positive reinforcement (and outdoing oneself) is a source of inspiration for her whole team. If you give her a compliment, don’t be surprised if she returns the favour. After all, humility is her trademark!

Alexia Gagnon

Alexia Gagnon

Marketing Project Manager

This Epicurean is proud of her French heritage and always keeps up with the latest trends. Her joie de vivre and positive attitude are contagious and help her tackle anything that comes her way! A clever strategist, Alexia always knows when to seize the moment and show off her talent and that of others.

Andrée-Ann Déry

Andrée-Ann Déry

Photo and Video Project Coordinator/Director

This sporty gal has a big heart and a contagious sense of humour! Don’t be offended if she calls you “ma belle”—coming from Andrée-Ann, it’s the highest form of flattery! Under her watchful eye, your creative projects will never cease to surpass your expectations!

Annie Lavoie

Annie Lavoie

Marketing Project Manager

A fantastic sense of humour, a quick wit and a head full of ideas: what better way to describe this charismatic project manager? Give her a theme, a scrap of paper and a pencil, and this creative powerhouse will delight you with her skillful turns of phrase and unique wordplay.

Claudia Renaud

Claudia Renaud

Marketing Project Manager

Claudia without khaki is like Tom without Jerry! This green-eyed creative whiz helps her team stay positive no matter what. They say an image is worth a thousand words, but when Claudia puts together a visual, it’s beyond words! Entrust Claudia with your projects and you’ll discover that when it comes to her imagination and talent, the sky’s the limit!

Cynthia Guillemette

Cynthia Guillemette

Business Development Advisor (Maternity Leave)

Who would guess that this petite blonde with sparkling eyes and a disarming smile loves hunting and fishing? While she excels at camouflaging herself when she’s out in nature, she can’t disguise how much she enjoys developing off the wall projects with her clients. She is the very picture of dedication.

Cynthia Turcotte

Cynthia Turcotte

Marketing Project Manager

If you’re looking for Cynthia, you’ll likely find her by the coffee machine or with her beloved cat Réal Harley. Behind those big blue eyes is an energetic young woman ready to delight you with her creativity and sense of humour! This clever professional has more than one string to her bow, and she’s sure to impress!

Isabelle Gaudreau

Isabelle Gaudreau

Coordinator of Business Development and Media Creativity

Isabelle is like a pearl: brilliant, precious (to both her family and colleagues) and discreet. Though she has a great sense of humour, her sense of direction is, well, lacking. Combine that with her love of astronomy and you get the cult classic Lost in Space. But never fear, when it comes to her work, Isabelle has both feet on the ground—nothing gets by her!

Laurence Nadeau-Cousineau

Laurence Nadeau-Cousineau

Marketing Project Manager

Laurence is never at a loss for projects! Behind the renovations and decorating projects is an engaging, multi-talented woman. Give her a complex task, and she’ll turn it into child’s play! You’ll be charmed by this tall, coolheaded blonde who will take your projects to the next level.

Laurie Genest

Laurie Genest

Marketing Project Manager

Do you believe in love at first sight? After you meet Laurie, you definitely will! With her wicked sense of humour and engaging personality, Laurie is sure to draw you in and make you smile. Work with her, and she’ll share her best tips to help your business skyrocket to success. Her eye for detail and thirst for a challenge guarantee that she’ll exceed your expectations!

Marie-Septembre Larouche

Marie-Septembre Larouche

Marketing Project Manager

Marie-Septembre’s autumnal name certainly suits her colourful personality! This pint sized woman is larger than life. There’s never a dull moment when Marie Septembre is around, as she delights her colleagues on the daily with her unique look and creative spirit. Don’t ask her if she was born in September, though—the answer is no!

Maude Langevin

Maude Langevin

Business Development Advisor

Don’t be fooled by Maude’s high heels and little black dress—this well dressed woman is a total jock! Being active—with running, yoga, paddle boarding, CrossFit, biking, and even talking ultra fast—is the best way for her to keep focus on all the marketing projects percolating in her mind!

Nathalie Boudreault

Nathalie Boudreault

Business Development Advisor

You can take the girl out of Saguenay, but you can’t take the Saguenay out of the girl! Though she moved away seven years ago, she still has strong roots in her hometown. When you meet Nathalie, you’ll discover a down-to-earth, passionate and determined person. Not surprising—after all, she is from Saguenay!

Stéphanie Talbot

Stéphanie Talbot

Marketing Project Manager

Everyone knows that good things come in small packages! Stéphanie is devoted to helping others, and she will charm you straight away with her sparkling personality and great sense of humour! No matter the project, her creativity and attention to detail will surpass your expectations.

Valérie St-Laurent

Valérie St-Laurent

Marketing Project Manager (Maternity Leave)

Valérie has a hidden talent that she whips out more often than you think: she can put on a perfect Texan accent! She’s the class clown and loves making her coworkers laugh! Positive, creative, open-minded and proactive: Valérie has what it takes to see her projects through no matter what hurdles stand in her way.

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

ANTOINE DE SAINT-EXUPÉRY

From the Blog

Social media: best practices for the holidays

As the holiday season approaches, social media users and consumers are exposed to many more ads and messages than usual. This makes originality essential if you want to stand out from the pack and draw people’s attention with unique content that has high engagement potential.

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