About Us

We are a marketing agency specialized in crafting inspiring content focused on food (cooking and nutrition), health, interior design, gardening and renovation.

Our mission is to make life easier by taking care of all your digital and traditional marketing and communications needs.

Services

HUMAN RESOURCES MARKETING

HUMAN RESOURCES MARKETING

  • Market study and analysis
  • Personalized multi-channel strategies
  • Defining the employment brand
  • Writing job listings
  • Writing professional blog posts
  • Creating sample job ads for social media
  • Corporate photo and video shoots
  • - Creating and managing dissemination campaigns (Facebook, Indeed, LinkedIn, etc.)

CONTENT DISTRIBUTION AND MEDIA PLACEMENT

CONTENT DISTRIBUTION AND MEDIA PLACEMENT

  • Campaign strategies and plans
  • Influencer marketing
  • Media placement
  • Campaign analysis

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA MANAGEMENT

  • Community management
  • Management and optimization of customer relations and customer service
  • Social marketing management
  • Competitive intelligence research and analysis
  • Contest creation and management

CONTENT DEVELOPMENT

CONTENT DEVELOPMENT

  • Creating videos for social media platforms
  • Writing (articles, blogs, social media posts, etc.)
  • Creating photo content
  • Developing recipes
  • Food styling and decoration
  • Design and graphics
  • Translation
  • Creating and writing newsletters
  • Creating custom branded mini-magazines, catalogues and booklets

CONTENT MARKETING STRATEGY

CONTENT MARKETING STRATEGY

  • Analysis of the digital ecosystem and industry rivals
  • Establishing the brand’s editorial guidelines, tone and personality
  • Integrated 360-degree strategy
  • Setting and tracking goals and performance indicators
  • Creating sample posts and graphic charters
  • Planning and designing posting schedules

DIGITAL MARKETING

DIGITAL MARKETING

  • Analysis
  • Conversion optimization
  • Strategy (SEO/SEM)
  • User experience optimization (design)
  • Online advertising (strategy and placement)
  • Creating websites and apps
  • Integration

Our Team

Caty Bérubé

Caty Bérubé

Presidente

Caty: what an inspiration! A woman of both intelligence and heart, the founder of the very successful Pratico Pratiques channeled her clear vision and big dreams into creating Pratico Média. Beyond her extraordinary creative strengths and unbounded dedication, Caty is a visionary known for her great humility, a quality which makes her a compassionate and accessible business leader and a wonderful ambassador for the values of Pratico itself.

Émilie Gagnon

Émilie Gagnon

Director of Sales and Marketing

Émilie is never short of projects! Whether on or off the clock, you’ll quickly see that there are no limits to what she can achieve! She’s always there for her peers, bursting with energy and imagination, ready to brighten their day. Everywhere she goes, this pitch expert brings a little ray of sunshine with her!

David Gatteau

David Gatteau

Business Development Team Lead

One of these things is not like the other! David is the only French person in the world who doesn’t like cheese (or bread or wine). He is the only guy on his team, and the only person on earth to feel moved by a pivot table the way most people are moved by a Rembrandt. But David also stands out for his authenticity, passion and devotion to his colleagues and clients. Spreading good cheer to all is his daily goal!

Vanessa Ross

Vanessa Ross

Marketing Advisory Team Lead

Vanessa Ross has an appetite for marketing… and cookies… and chocolate! So what fuels her most: sweet treats or marketing? You could say both! This guru of positive reinforcement (and outdoing oneself) is a source of inspiration for her whole team. If you give her a compliment, don’t be surprised if she returns the favour. After all, humility is her trademark!

Andréanne Fallu

Andréanne Fallu

Client Marketing Project Manager

Sweet and gluten-free, that’s our Andréanne! She greets every stroke of bad luck with a smile and is a whiz at tackling even the trickiest of issues; she truly embodies the idea that when life gives you lemons, you should make lemonade. Her positive attitude and sense of humour are sure to bring a smile to your face.

Arianne Leclerc-Jodoin

Arianne Leclerc-Jodoin

Client Marketing Project Manager

Our one and only Arianne is active, creative and thorough, and she never misses an opportunity to add another arrow to her quiver—whether it’s graphic design, interior decorating, project management or social media management, there’s no challenge too daunting for Arianne! She’s also got a great sense of humour and down-to-earth approach that puts people immediately at ease.

Claudia Renaud

Claudia Renaud

Marketing Project Manager (Maternity Leave)

Claudia without khaki is like Tom without Jerry! This green-eyed creative whiz helps her team stay positive no matter what. They say an image is worth a thousand words, but when Claudia puts together a visual, it’s beyond words! Entrust Claudia with your projects and you’ll discover that when it comes to her imagination and talent, the sky’s the limit!

Cynthia Guillemette

Cynthia Guillemette

Business Development Advisor (Maternity Leave)

Who would guess that this petite blonde with sparkling eyes and a disarming smile loves hunting and fishing? While she excels at camouflaging herself when she’s out in nature, she can’t disguise how much she enjoys developing off the wall projects with her clients. She is the very picture of dedication.

Isabelle Gaudreau

Isabelle Gaudreau

Coordinator of Business Development and Media Creativity

Isabelle is like a pearl: brilliant, precious (to both her family and colleagues) and discreet. Though she has a great sense of humour, her sense of direction is, well, lacking. Combine that with her love of astronomy and you get the cult classic Lost in Space. But never fear, when it comes to her work, Isabelle has both feet on the ground—nothing gets by her!

Kristina Pelletier

Kristina Pelletier

Client Marketing Project Manager

Kristina is efficiency incarnate—just ask and you shall receive! She’s a kind, empathetic and generous person who’s always down to lend her team members a hand. Don’t underestimate her: she may only be five feet tall, but Kristina’s an ambitious woman who knows how to make a dazzling first impression!

Marie-Septembre Larouche

Marie-Septembre Larouche

Marketing Project Manager

Marie-Septembre’s autumnal name certainly suits her colourful personality! This pint sized woman is larger than life. There’s never a dull moment when Marie Septembre is around, as she delights her colleagues on the daily with her unique look and creative spirit. Don’t ask her if she was born in September, though—the answer is no!

Marie-Ève Desgagné

Marie-Ève Desgagné

Client Marketing Project Manager

You might compare our “little Marie Éve” to an ant, and not just because of her size! She’s also a fierce team player and hard worker who always gives it her all. With incredible confidence and initiative, she can overcome any challenge and make even the most blue-sky idea a reality! No matter the project, you can always count on Marie Éve to exceed expectations. Just be careful: don’t let her near your plants if you want to keep them alive!

Mireille Boutin

Mireille Boutin

Client Marketing Project Manager

Mireille is positively brimming with imagination! She keeps an eye out for the latest developments and trends, and always has some new find to show you. This energetic, tall, focused brunette always gives her very best. You can hand her any project you want and know that she’ll be sure to make it shine.

Stéphanie Talbot

Stéphanie Talbot

Marketing Project Manager

Everyone knows that good things come in small packages! Stéphanie is devoted to helping others, and she will charm you straight away with her sparkling personality and great sense of humour! No matter the project, her creativity and attention to detail will surpass your expectations.

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

ANTOINE DE SAINT-EXUPÉRY

Projects

Our clients

From the Blog

5 ingredients for an engaged community

5 ingredients for an engaged community

For a few years now, it seems like we can’t stop hearing about terms like engaged communities, engagement rates, social media post reactions and performance indicators. And in the end, it all boils down to one question: How can your page attract—and invite interaction from—the most people?

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Pratico Media: the content producer giving brands a leg up

You’ve no doubt heard of Pratico-Pratiques and its acclaimed multiplatform brands, such as 5 Ingrédients – 15 Minutes, Je Cuisine, Les plaisirs minceur de Caty and Je décore, as well as its best-selling books Eat Fat to Lose Weight with the Keto and Low-Carb Diet, and Végane mais pas plate, not to mention Cassandra Loignon’s belovedcookbook.

Read More

Social media: best practices for the holidays

As the holiday season approaches, social media users and consumers are exposed to many more ads and messages than usual. This makes originality essential if you want to stand out from the pack and draw people’s attention with unique content that has high engagement potential.

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