About Us

We are a marketing agency specialized in crafting inspiring content focused on food (cooking and nutrition), health, interior design, gardening and renovation. Our agile team is dedicated to your brand. We are always striving to test our limits.

Our mission is to make life easier by taking care of all your digital and traditional marketing and communications needs.

Services

Strategy

Campaigns succeed or fail based on their strategic planning. Let our team of dedicated professionals develop a custom‑built strategy to help you achieve and even exceed your business objectives. No matter your business strategy, we can inspire consumers to discover and use your products!

  • Audits
  • Social media strategy
  • Content strategy
  • Digital strategy
  • Employment brand strategy
  • Marketing strategy
  • Communications and public relations strategy

Media and web placements

We know how to speak to all kinds of consumers. Our multi-platform solutions will help your brand reach its target audience. It’s all about getting the right message to the right person in the right time and place. Pratico Média can handle both digital and traditional media campaigns to optimize your visibility and maximize your investments!

  • Media plans
  • Media buys
  • Search engine marketing
  • Social ads
  • Audience creation and optimization

Social media

We will leverage our creativity, expertise and marketing intelligence to ensure your brand sees increased visibility, engagement and conversions. We reach nearly 6 million responsive and engaged consumers each month.

  • Community management
  • Customer service
  • Editorial calendars
  • Audits
  • Monitoring
  • Monitoring reports
  • Training and coaching

Content creation and brand image

Content creation and brand image: We have an agile team of 100 dedicated professionals who have been specializing in food and design content creation for over 17 years. We handle everything internally: we’ve got photographers, chefs, videographers, stylists, copywriters, graphic designers, copy editors, you name it! We know how to inspire the right emotions in your client and can provide you with the expertise you need. After all, consumers aren’t after just anything—their purchases are influenced by the time of year and season, the most popular foods, the hottest types of content, the latest trends and much more!

  • Writing and development
  • Graphic design
  • Visual identity
  • Stop motion
  • Motion design
  • Video clips
  • TV ads
  • Creation and development of advertising tools
  • Website optimization
  • Blogs
  • Websites

Communications and marketing campaign

Pratico Média is the marketing and communications partner for you. Our agile and dedicated team is always on the lookout for the latest marketing trends.

They’ll listen to your needs, provide you with guidance and make your brand shine. No matter your business objectives, we have the expertise and solutions you need to help you succeed.

  • Communications plan
  • Influencer marketing campaign
  • Media relations
  • B2B marketing
  • B2C marketing
  • Launch planning

Our Team

Caty Bérubé

Caty Bérubé

Presidente

Caty: what an inspiration! A woman of both intelligence and heart, the founder of the very successful Pratico Pratiques channeled her clear vision and big dreams into creating Pratico Média. Beyond her extraordinary creative strengths and unbounded dedication, Caty is a visionary known for her great humility, a quality which makes her a compassionate and accessible business leader and a wonderful ambassador for the values of Pratico itself.

Émilie Gagnon

Émilie Gagnon

Director of Sales and Marketing

Émilie is never short of projects! Whether on or off the clock, you’ll quickly see that there are no limits to what she can achieve! She’s always there for her peers, bursting with energy and imagination, ready to brighten their day. Everywhere she goes, this pitch expert brings a little ray of sunshine with her!

Vanessa Ross

Vanessa Ross

Marketing Advisory Team Lead

Vanessa Ross has an appetite for marketing… and cookies… and chocolate! So what fuels her most: sweet treats or marketing? You could say both! This guru of positive reinforcement (and outdoing oneself) is a source of inspiration for her whole team. If you give her a compliment, don’t be surprised if she returns the favour. After all, humility is her trademark!

Andréanne Fallu

Andréanne Fallu

Client Marketing Project Manager

Sweet and gluten-free, that’s our Andréanne! She greets every stroke of bad luck with a smile and is a whiz at tackling even the trickiest of issues; she truly embodies the idea that when life gives you lemons, you should make lemonade. Her positive attitude and sense of humour are sure to bring a smile to your face.

Alexandra Leduc

Alexandra Leduc

Assistant Director of Sales

We couldn’t have a better person taking care of our client relations than Alexandra! She’s so friendly and charismatic that we’ve nicknamed her “the people magnet.” Whether she’s with co workers or friends and family, her maternal instinct is always on, and she’s always making sure everyone has everything they need. But don’t be fooled: her determination and her organizational skills are off the charts! She took up knitting 15 years ago and she just can’t get enough of it. She loves to make everything from Christmas ornaments to blankets for the people she loves. Alexandra is also passionate about cross-country skiing, good food and white wine. But what she loves more than anything else is laughing and having a good time. We thank her native Repentigny for letting her leave to study in Québec City, because she’s definitely adopted us!

Arianne Leclerc-Jodoin

Arianne Leclerc-Jodoin

Client Marketing Project Manager (Maternity Leave)

Our one and only Arianne is active, creative and thorough, and she never misses an opportunity to add another arrow to her quiver—whether it’s graphic design, interior decorating, project management or social media management, there’s no challenge too daunting for Arianne! She’s also got a great sense of humour and down-to-earth approach that puts people immediately at ease.

Claudia Renaud

Claudia Renaud

Marketing Project Manager

Claudia without khaki is like Tom without Jerry! This green-eyed creative whiz helps her team stay positive no matter what. They say an image is worth a thousand words, but when Claudia puts together a visual, it’s beyond words! Entrust Claudia with your projects and you’ll discover that when it comes to her imagination and talent, the sky’s the limit!

Cynthia Guillemette

Cynthia Guillemette

Business Development Advisor

Who would guess that this petite blonde with sparkling eyes and a disarming smile loves hunting and fishing? While she excels at camouflaging herself when she’s out in nature, she can’t disguise how much she enjoys developing off the wall projects with her clients. She is the very picture of dedication.

Élizabeth Soucy

Élizabeth Soucy

Client Marketing Project Manager

Élizabeth is a creative, fun, productive and very curious woman who has excelled at every challenge she’s been given! She is just out of university, where she gained experience in a number of different fields: youth, cultural and provincial events, French speaking minority communities, cosmetics, construction and now marketing. Thanks to this diverse background, she has plenty of relevant experience to help her tackle all kinds of Pratico projects. In addition to customer relations, Élizabeth considers thoroughness to be a top priority—no doubt her 20 potted plants would agree! You can entrust her with any project, no matter how creative or complex.

Evelina Diordita

Evelina Diordita

Client Marketing Project Manager

Evelina, originally from Moldova in Eastern Europe, is one ambitious lady! Her curious nature and analytical mind helped her make a big splash at Pratico from day one. She’s determined, down to earth and knows how to get what she wants, whether it’s in her career or her personal life. Evelina enjoys honing her skills at work but also loves getting away from it all in the mountains and reconnecting with nature!

Isabelle Gaudreau

Isabelle Gaudreau

Coordinator of Business Development and Media Creativity

Isabelle is like a pearl: brilliant, precious (to both her family and colleagues) and discreet. Though she has a great sense of humour, her sense of direction is, well, lacking. Combine that with her love of astronomy and you get the cult classic Lost in Space. But never fear, when it comes to her work, Isabelle has both feet on the ground—nothing gets by her!

Julie Faucher Bourgault

Julie Faucher Bourgault

Client Marketing Project Manager

Julie is creativity incarnate! Whether it’s home decorating, painting or her love for latte art, she likes to put her own special touch on everything. Her passion for projects also translates to her career—she’s a hard worker with big ambitions. She’s happy to lend an ear to anyone who needs it and is a master of organization, two things that make her indispensable to the team.

Kristina Pelletier

Kristina Pelletier

Client Marketing Project Manager

Kristina is efficiency incarnate—just ask and you shall receive! She’s a kind, empathetic and generous person who’s always down to lend her team members a hand. Don’t underestimate her: she may only be five feet tall, but Kristina’s an ambitious woman who knows how to make a dazzling first impression!

Marjorie Lajoie

Marjorie Lajoie

Business Development Advisor (Maternity Leave)

Marjorie is a graphic designer by training, but her career path has been anything but traditional. She’s been a real jack of all trades at Pratico, including positions as production coordinator and production support team lead, not to mention a stint in the sales department! Versatility is definitely her strong suit—that and her legendary strength of character. Marjorie knows production like the back of her hand, and when it comes to offering clients the very best services possible, she has more than one trick up her sleeve!

Sarah Bérubé

Sarah Bérubé

Marketing Assistant

Sarah stood out immediately upon joining the team thanks to her determination to take every project as an opportunity to learn, grow and excel! She is bold, determined and resourceful and knows how to find exactly what she needs to make her projects a success. And who could forget Sarah’s trademark attitude? Her cheerful optimism sets the tone for the whole team. It's incredible how she successfully juggles university classes, school committee meetings and work—Sarah’s a real dynamo!

Thierry Lamothe-Pouliot

Thierry Lamothe-Pouliot

Business Development Advisor

Thierry is a down-to-earth nature afficionado who loves to score both on the hockey rink and in sales! He’s proactive and he always makes sure to reach his goals, but his tremendous listening skills are likely what will win you over first. In his spare time, look for him on his woodlot, on a hunting or fishing trip or, more recently, on the green playing golf!

Xavier Rochette

Xavier Rochette

Business Development Advisor

Equal parts driven and caring—that’s our Xavier! He’s a true family man whose sound judgment, transparency and dedication are particularly appreciated by clients. Xavier loves nature, animals and sports: you may well catch him laying down fresh tracks on his snowboard or practicing his long game on the fairway.

Projects

Our clients

And many more!

From the Blog

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Hear people constantly talking about SEM, but still feel like you’re in the dark? Let us shed some light on this important concept for you. SEM is an acronym that stands for search engine marketing and refers to all marketing strategies to increase search engine optimization. In other words, all the things you can do to boost your website’s visibility and generate more traffic from search engines.

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Pratico Media: the content producer giving brands a leg up

You’ve no doubt heard of Pratico-Pratiques and its acclaimed multiplatform brands, such as 5 Ingrédients – 15 Minutes, Je Cuisine, Les plaisirs minceur de Caty and Je décore, as well as its best-selling books Eat Fat to Lose Weight with the Keto and Low-Carb Diet, and Végane mais pas plate, not to mention Cassandra Loignon’s belovedcookbook.

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