Project description
Many people are not familiar with the ingredients used to make our client’s products, so our task was to educate readers about these ingredients and provide recipes that feature them. Our chefs developed two recipes, and our editorial team wrote an informational article showcasing these lesser‑known ingredients. The personalized special feature graced the pages of 5 ingrédients‑15 minutes, which reaches over 680,000 readers every month.
Project details
Type of campaign:
- Content creation
- Distribution and media placement
Objectives:
- Increase visibility
- Build loyalty
- Educate consumers
Project manager:
Kristina Pelletier
