Project description
For la Perruche, two festive recipes were created for the “Festif du matin au soir!” section of the 5 ingrédients, 15 minutes magazine, Quebec’s most read culinary magazine. The goal of this feature was to inspire consumers to use the client’s product in their holiday menu.
In addition to reaching 600,087 potential customers through the magazine, the recipes were posted on the 5-15 website and on social media, reaching thousands of people!
Project details
Type of campaign:
- Content creation
- Media distribution and placements
Objectives:
- Increase engagement
- Maximize conversion
Project Manager:
Sarah Bérubé
