Project description
This project involved three simultaneous campaigns with one single goal: driving as many consumers as possible to a number of landing pages. Our team handled every aspect of these campaigns, including development, programming and media placement.
We went with B2B (business-to-business) and B2C (business‑to‑consumer) campaigns to promote all of the client’s new products. We opted for placements in Bell Media, Google Ads, Facebook, Instagram, LinkedIn and Pinterest.
Project details
Type of campaign:
- Distribution and media placement
- Digital marketing
Objectives:
- Generate sales
- Search engine optimization
Project Manager:
Stéphanie Talbot
