Project description
A recipe using an ingredient from our client Le Grec was created for the October 2022 issue of the 5 ingrédients, 15 minutes magazine as part of a special feature with blogger La parfaite maman imparfaite. We also created a video showing how to make the recipe was created and readers could scan a QR code in the magazine to view it. Marja, a.k.a. LA parfaite maman imparfaite, also integrated the client’s recipe in the weekly menu she shares on her social media, and we shared it in the Pratico-Pratiques newsletter. Through these various media placements, the recipe reached thousands of potential customers on different platforms.
Project details
Type of campaign:
- Content creation
- Media placements
Objectives:
- Increase engagement and visibility
- Maximize conversion
Project manager:
Sarah Bérubé
