Project description
We created a personalized special feature for the client and incorporated it into the July 2021 issue of the 5 ingredients, 15 minutes magazine. In addition to four recipes featuring the client’s products, we also seamlessly integrated information boxes showcasing the products’ characteristics and benefits into the pages of the special feature.
We also included two editorial pages at the beginning of the special feature to provide readers with more information about the company and its products.
Finally, we produced a personalized cooking video and put it up on Pratico‑Pratiques’ website and social media.
Project details
Type of campaign:
- Content development
- Distribution and media placement
- Digital marketing
Objectives:
- Increase visibility
- Increase sales
Project manager:
Kristina Pelletier
