Project description

ICI COOP hired us to produce two inspiring, compelling videos introducing their new beers. The project manager came up with a great concept for getting across the flavours and identity of the products, and our studio team expertly executed the idea.

The videos engaged the senses with extreme close ups on the different flavours in each of the beers, motivating viewers to quench their thirst.

One of our videographers edited together the clips using footage shot by our team in studio. By pairing text and pictures in keeping with the initial concept, we were able to produce evocative videos that would make just about anyone thirsty!

Project details

Type of campaign:

  • Content production


  • Increase visibility

Project manager:
Andréanne Fallu