Project description
Patates Dolbec collaborates with us throughout the year to inspire consumers with content that reflects the season and current culinary trends. For the holidays, our partner wanted a unique potato dish. Our project manager and chef developed a recipe geared toward 5 ingrédients, 15 minutes magazine readers.
The recipe appeared in the magazine, along with a QR code leading to the recipe video. The video was posted on the 5-15 Facebook page and reached 179,000 people.
Project details
Type of campaign:
- Content creation
- Media distribution and placements
Objectives:
- Increase engagement
- Maximize conversion
Project Manager:
Mireille Boutin
