Project description

For this campaign, we combined a content strategy with 360‑degree distribution. We not only created recipes and monthly videos for the magazine 5 ingrédients, 15 minutes, we also handled online content delivery, overhauled and developed Marché Adonis’s regular newsletter and created content for the Groupe Adonis website blog.

Two aspects that helped make the campaign a success were standardizing the content strategy and using contextual content (personalizing the newsletter for readers, using trends and seasons to contextualize content).

Project details

Type of campaign:

  • 360‑degree content marketing strategy
  • Content development
  • Distribution and media placement
  • Digital marketing


  • Search engine optimization
  • Generate leads
  • Positioning

Project Manager:
Marie-Septembre Larouche