Project description

Our team collaborated with the client to develop a special edition of Pratico-Pratiques completely dedicated to chocolate. The issue featured 25 recipes that were designed to use Freddo products and educate readers. A digital issue was distributed for free on the Pratico‑Pratiques website. Thanks to the highly engaged community of 5 ingrédients‑15 minutes, the client reached over 600,000 people.

Project details

Type of campaign:

  • 360‑degree content strategy
  • Distribution and media placement
  • Content creation


  • Build loyalty
  • Increase visibility

Project manager:
Marie-Septembre Larouche