Project description
Our team collaborated with the client to develop a special edition of Pratico-Pratiques completely dedicated to chocolate. The issue featured 25 recipes that were designed to use Freddo products and educate readers. A digital issue was distributed for free on the Pratico‑Pratiques website. Thanks to the highly engaged community of 5 ingrédients‑15 minutes, the client reached over 600,000 people.
Project details
Type of campaign:
- 360‑degree content strategy
- Distribution and media placement
- Content creation
Objectives:
- Build loyalty
- Increase visibility
Project manager:
Marie-Septembre Larouche
