Project description
To increase visibility during the holidays and inspire consumers with creative content, Marché Adonis tasked our team with producing and distributing a Yule log recipe. Our project manager and head chef worked together to develop the recipe, and our team shot the video in our studio with the assistance of our videographer and food stylist. Our photographer took photos for the feature in 5 ingrédients, 15 minutes.
The video was posted on the 5-15 website, which gets over 1 million monthly visitors, along with the 5-15 Facebook page, and appeared in the Pratico-Pratiques weekly newsletter. We also included a QR code in the magazine, resulting in another 687,000 potential website views.
Project details
Type of campaign:
- Content creation
- Media distribution and placements
Objectives:
- Increase visibility
- Increase engagement
- Maximize conversion
Project Manager:
Arianne Leclerc-Jodoin
