Project description
The Quebec Association of Strawberry and Raspberry Producers, a loyal partner, had a personalized special feature in the July issue of 5-15 magazine. At the height of the summer season, the Association wanted to inspire consumers with three delicious recipes featuring local strawberries and raspberries. The Association also featured more information on its products in text boxes next to each recipe.
In addition to the magazine feature, the recipes were published on 5-15’s Facebook page, included on its website and shared in a personalized newsletter.
Project details
Type of campaign:
- Distribution and media placement
- Content creation
Objective:
- Increase visibility and engagement
- Maximize conversion
Project manager:
Kristina Pelletier
