Project description
The name of the game here was to make grain‑fed veal accessible and appealing! The goal of the video was to attract a more niche and male clientele, so we decided to demonstrate a recipe for grain‑fed veal cooked in the smoker. This presented the product in an attractive way, and also made it more likely that customers would choose it at the grocery store. We made it a must‑have for smoked food lovers!
Project details
Type of campaign:
- Content development
Objectives:
- Generate sales
- Achieve new targets
- Positioning
- Support in-store actions
