Following the launch of the new Boucane.TV platform, our long‑time client Brome Lake Ducks wanted to have their product star in one of the Maître Fumeur’s videos. The “Master Smoker” himself developed a recipe for smoking whole duck. The primary goal of the clip was to inspire the Master Smoker’s community, and the secondary goals were to increase visibility for our client and generate grocery store sales.
Type of campaign:
- Content production
- Increase visibility
- Increase engagement
Marie-Septembre Larouche, Stéphanie Talbot and Kristina Pelletier