Project description
We put together a personalized special feature to showcase our new partner, Groupe MAG – Lévis, in an issue of 5 ingrédients, 15 minutes magazine. The content aligned with MAG Sauce et Mayo’s brand image and visual identity and was aimed at the target audience of 5-15: young families in Quebec.
Our team developed three recipes showcasing the client’s product, created visual content for the magazine and shot a video. Our graphic designers put together the feature, and the web team took care of digital distribution.
Project details
Type of campaign:
- Content production
- Media distribution and placements
Objectives:
- Increase engagement
- Maximize conversion
Project manager:
Stéphanie Talbot
