Project description

We developed and deployed recruitment campaigns on LinkedIn for Industrial Alliance’s Quebec office. From developing the personalized message to targeting, the project manager made sure everything was in place to deliver results.

The campaigns worked as follows: the prospects were sent a private message with response options. Depending on their choice, another message would appear. They could be redirected to the hiring form or to the client’s website for more details. These campaigns were highly interactive and allowed each person to receive the information that was important to them.

In total, the two campaigns generated over 8,000 relevant leads.

Project details

Type of campaign:

  • Creation and distribution


  • Recruitment

Project manager:
Stéphanie Talbot