Project description
Caramels F.A.A. wanted to stand out this sugaring season, so they sponsored a personalized special feature in the April issue of 5 ingrédients, 15 minutes magazine.
The feature opens with a cover page prominently displaying the company’s logo, followed by a three‑page spread all about Caramels F.A.A. Several advertorial boxes give further details on the company’s products. Our team of chefs developed the three featured recipes, our studio team (stylist and photographer) produced the visual content, our copywriters handled the promotional content and our graphic designers put the whole thing together.
The feature received a two‑week spotlight on the 5 ingrédients, 15 minutes home page, was posted to the magazine’s Facebook, Instagram and Pinterest pages, and was showcased in the weekly 5‑15 newsletter. These placements helped Caramels F.A.A. reach over a million consumers.
Project details
Type of campaign:
- Content production
- Media distribution and placements
Objectives:
- Increase engagement
- Maximize conversion
Project manager:
Kristina Pelletier
