PRATICO-PRATIQUES – DIGITAL CAMPAIGN

PRATICO-PRATIQUES — CAMPAGNE NUMÉRIQUE

Project description

Store closures and the ban on the sale of non‑essential products meant that we had to find a new way to increase online sales of Pratico-Pratiques books and magazines. We supported our digital campaigns with online newsletters showcasing weekly news, special offers and top picks.

Project details

Type of campaign:

  • Digital marketing

Objectives:

  • Increase sales
  • Reach new audiences
  • Support a magazine launch
  • Support in-store actions

Project manager:
Marie-Ève Desgagné