Project description
Store closures and the ban on the sale of non‑essential products meant that we had to find a new way to increase online sales of Pratico-Pratiques books and magazines. We supported our digital campaigns with online newsletters showcasing weekly news, special offers and top picks.
Project details
Type of campaign:
- Digital marketing
Objectives:
- Increase sales
- Reach new audiences
- Support a magazine launch
- Support in-store actions
Project manager:
Marie-Ève Desgagné
