We increased the visibility of our client with a two-page advertorial in an issue of Je décore magazine on bathrooms. The article describes the benefits of buying furniture made in Quebec and presents tips for searching the web, bathroom remodels and information, all with the goal of informing, inspiring and engaging readers.
In addition to appearing in the print magazine, the article was posted on the Je décore website with a clickable logo for the Association. We also created Facebook, Instagram and Pinterest posts and a feature in the weekly newsletter to reach the largest number of consumers possible. We reached an audience of 145,000.
Type of campaign:
- Content creation
- Media distribution and placements
- Increase engagement
- Increase visibility
- Educate consumers