FÉDÉRATION DES PRODUCTEURS D’ŒUFS DU QUÉBEC – SPECIAL ISSUE

Project description

For this collaboration, we developed a special issue of Pratico‑Pratiques to increase our client’s visibility and highlight the versatility of eggs.

A number of teams with a wide range of expertise contributed to this project. The special issue featured the best of our previously published egg recipes, which were developed by our chefs, shot in our studios by our photographers and culinary stylists and put to paper by our editorial team. We also handled the promotion of this magazine issue.

Project details

Type of campaign:

  • 360‑degree content marketing strategy
  • Content production
  • Distribution and media placement

Objectives:

  • Build loyalty
  • Support in-store actions

Project Manager:
Stéphanie Talbot