We designed and produced ad placements (animations and static images with click objectives) for Producteurs de bovins du Québec on La Presse+. We had to develop the concept from A to Z and coordinate tasks both internally and externally to achieve excellent results. For this campaign, we created three ads that showcased three recipes for the barbecue. Since the campaign’s main objective was to generate clicks on the client’s website, the advertisements prompted Internet users to click for more information. Because we already knew the clients very well, having worked with them in the past, it was easy to advise them and communicate their needs to the media outlet.
Type of campaign:
- Content development
- Distribution and media placement
- Increase engagement
- Generate leads