In the run-up to the holiday season, we developed two recipes and produced a personalized video for Maille. Both recipes appeared in the one dish, two ways special feature in the December issue of 5 ingrédients, 15 minutes magazine, along with two boxes on featured products. The recipes were also added to 5ingredients15minutes.com.
The video appeared in a promoted post on the 5-15 Facebook page and a promoted Instagram story with a call to action and a swipe up link to the recipes. It was also featured in the 5 ingrédients, 15 minutes weekly newsletter.
Type of campaign:
- Content creation and distribution
- Increase visibility
- Increase engagement