Bonduelle, a branch of Arctic Gardens, wanted to go green and present a strong brand image (Making plant-based food attractive, Nature is our future, The B!Pact: placing our planet, people and food at the heart of what we do). To support this move, we created simple and healthy vegetarian recipes for their community. These included the Crispy Vegetable Gratin made with their frozen cauliflower rice, the perfect dish to popularize a product that too few consumers know about!
The recipe was published in 5-15, and the video clip was posted on the magazine’s Facebook page.
Type of campaign:
- Content development
- Increase visibility
- Build loyalty