Project description
Having worked with El-Ma-Mia’s community for a few years, we were able to develop a strategy that aligned with the client’s needs. The strategy consisted of engaging El-Ma-Mia followers with appealing visuals, inspiring them with recipes that were both enticing and easy to make, polling them about their lifestyle and consumption habits, and entertaining them with fun games. Contests were also part of our strategy because they offer a way for followers to get to know the products.
Project details
Type of campaign:
- Social media management
Objectives:
- Increase visibility
- Build loyalty
- Gain social media followers
Project Manager:
Marie-Ève Desgagné
