Project description
Beauti‑Tone sponsored an article in Je décore – Tendances 2022 selon les designers, with practical advice and tools to help consumers pick a colour scheme for their new decor. With this exciting two‑page article in full colour, Beauti‑Tone was able to promote its mobile app, highlight the things that make its products special and talk a little bit about their inspirations.
Between the physical copies of the magazine, the online version and a Facebook post, Beauti‑Tone’s sponsored article reached over 185,000 people.
Project details
Type of campaign:
- Content creation
- Distribution and media placement
Objectives:
- Increase engagement
- Maximize conversion
Project manager:
Arianne Leclerc Jodoin
