Project description
For the back‑to‑school campaign for The Laughing Cow, Babybel and Cheese Dippers, we created various lunchbox concepts that were presented in 5‑15 magazine (readership of over 460,000 people) and a short video. Both were shared on the 5‑15 magazine Facebook and Instagram pages.
We took the time to properly understand our client’s needs and create custom content that was fun and easy for families to replicate at home. It wasn’t easy to explain our idea of making snail‑shaped tortilla rolls, but the final result was perfect!
Project details
Type of campaign:
- Content development
- Distribution and media placement
Objectives:
- Increase engagement
- Search engine optimization
- Support in-store actions
Project Manager:
Marie-Septembre Larouche
