Once the avocado was added to Canada’s food guide, consumers had to be informed of the best ways to incorporate the fruit into their diet. Avocats du Mexique took this opportunity to launch a national “AVOMOMENT” campaign to promote the brand across Canada.
We were tasked with coming up with recipes featuring avocados for all types of meals, to be shared as part of the campaign. With a view to implementing a 360-degree strategy, we shared the recipes via short videos (posted to the 5-15 magazine Facebook page), a newsletter (sent to over 30,000 people) and two pages of printed content included in the May 2019 issue of 5‑15 magazine. This approach enabled us to showcase the product through various channels of communication in order to reach a maximum number of consumers.
Type of campaign:
- Content development
- Increase visibility
- Support in-store actions