Project description
A 14-Day Challenge to promote Caf-Lib products was integrated into the content of the magazine Les plaisirs minceur de Caty. All subscribers also received a letter from Caty in the mail with a coupon and two product samples. A total of 3,000 samples were sent out.
Through the community’s engagement with the « Plaisirs minceur de Caty » Facebook group, customers became brand ambassadors, as many members of the group automatically shared photos of themselves enjoying the product they’d received.
Honourable mention to the wonderful Jean-Gabriel, our graphic design intern, who folded 3,000 letters and put them in envelopes, all with a smile!
Project details
Type of campaign:
- 360‑degree content marketing strategy
- Distribution and media placement
Objectives:
- Generate sales
- Achieve new targets
- Product tasting
Project Manager:
Marie-Septembre Larouche
