Project description
The Fédération des producteurs d’œufs du Québec hired us to develop and produce a cookbook of simple, mouth-watering recipes starring eggs. The goal? Showcasing how versatile eggs can be and how easily they can be added to any meal, any time of day.
Our chefs developed the recipes published in this cookbook, which was shot in-studio by our team of photographers and stylists.
In addition to inspiring readers with tempting pictures, the cookbook also had an educational component and contained a bevy of egg facts and statistics.
We promoted the cookbook with a 360‑degree marketing campaign, including posts on the 5 ingrédients, 15 minutes Facebook page, a newsletter and mini promotional video clips.
The cookbook was a big success thanks to our multidisciplinary team’s great communication (ensuring they understood the client’s needs and expectations) and agility (adapting to project requirements and specificities).
The cookbook was offered to all 5-15 subscribers for free. This is a highly desirable demographic, as 5-15 reaches the greatest number of young families of any magazine in Quebec. The cookbook made for a great gift for families hunkered down at home during lockdown.
Project details
Type of campaign:
- 360‑degree content marketing strategy
- Content development
- Distribution and media placement
Objectives:
- Increase visibility
- Educate
Project Manager:
Stéphanie Talbot
