Project description
Our partner Caramels F.A.A. made a splash with their personalized special feature in the January 2022 issue of 5 ingrédients, 15 minutes. The feature showcased three original recipes, with advertorial boxes providing more info on the caramels used in each recipe. The feature was also uploaded to the 5 ingrédients, 15 minutes website to reach people online. This thoughtful and inspiring content gave Caramels F.A.A. exposure to over 1,800,000 engaged consumers.
Our team handled recipe creation, taste tests, photography, styling, magazine content layout and media distribution.
Project details
Type of campaign:
- Content creation
- Distribution and media placement
Objectives:
- Increase visibility
- Increase engagement
- Maximize conversion
Project manager:
Kristina Pelletier
