Project description
The team promoted Fromagerie St-Guillaume by developing four new recipes, including one stop-motion recipe. 5‑15 readers made and posted about these recipes, with the mini meatloaves being an especially big hit.
Project details
Type of campaign:
- Content development
- Distribution and media placement
- Digital marketing
Objectives:
- Increase visibility
- Build loyalty
- Increase sales
Project manager:
Stéphanie Talbot
