Project description
Due to the pandemic, Expo habitat Québec had to be postponed until conditions improved. In the meantime, in collaboration with the APCHQ, we designed a brand‑new, single-issue magazine, Tendances Réno from Expo habitat Québec, and made it available both in print and digitally.
This all-housing magazine was distributed to 200 sales locations in the Québec City region, connecting local businesses with readers looking for inspiration for their home construction and renovation projects.
Our team contributed to the creative side and also handled the sale of ad space. We guaranteed the magazine’s exclusivity by limiting advertisements to regular Expo habitat Québec exhibitors and partners
Project details
Type of campaign:
- 360‑degree content marketing strategy
- Distribution and media placement
- Digital marketing
Objectives:
- Increase visibility
- Increase sales
- Support a magazine launch
Project Manager:
Arianne Leclerc-Jodoin
