Pratico Media Announces the Creation of a Digital Media Team
Pratico Media was proud to announce recently the creation of a brand-new team dedicated to digital media within the agency.
Alicia Boulet was nominated as Team Lead, and she is accompanied by Sarah Bérubé, Strategic Marketing Advisor, as well as by Alexandre Morency, Web Developer. This multidisciplinary team draws strength from their vast knowledge and shared passion for digital innovation. Sarah is renowned for her endless creativity and great adaptability, while Alexandre—who has been part of the Pratico team for nearly 10 years—stands out for his efficiency, integrity and in-depth knowledge of Pratico’s brands and their websites. “I feel incredibly lucky and grateful to be a part of such a dedicated and talented team. We’re always fuelled by agility and innovation,” commented the new Team Lead, Alicia Boulet.
The digital media team uses a cross-disciplinary approach, working closely with Pratico’s three divisions to deliver tailored digital solutions. Their goal is to become the main analytical expertise for all the company’s digital projects. Moreover, media planning and buying for Pratico Media’s multi-platform clientele is an integral part of their responsibilities.
In less than 7 months, the team has orchestrated more than 40 innovative multi-platform activations for the agency’s clients, which spanned a large number of strategies: addressable television, radio, audience strategies with personalized messages, and advertising and TV sponsorships. Their constant vigilance allows them to seize all opportunities so that their clients can benefit from them. Pratico Media’s digital media team is determined to remain at the forefront of innovation and to continue to excel in the delivery of groundbreaking projects.
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