Why invest in SEO management?

SEO (search engine optimization) refers to the strategies used to ensure that a website appears among the top search results for certain keywords. It is a type of organic (unpaid) referencing. In short, SEO is worth its weight in gold! If you don’t have the time or the knowledge yourself, leave SEO management to the pros.

Search engines rank companies with over 200 criteria, the most important of which are domain authority and on-site optimization. This data is not shared publicly.

Domain authority

Domain authority is calculated based on the number of links to your website from other sites. For example, if Pratico Média publishes an article on your products with a link that leads the reader to your website, the people who click on that link will help boost your search engine ranking. More clicks = more authority!

Domain authority is scored on a scale from 0 to 100. Brands like Amazon and Wikipedia have a score of 100 because nearly everyone has heard of them and billions of links lead to their sites. On the other hand, a company that has just launched its own website will have the lowest score (1/100), since it hasn’t built an audience yet. To improve their domain authority scores, companies must bolster their credibility by devising a strong content strategy and posting relevant content to drive more traffic to their websites.

On-page optimization

On-page optimization refers to the way a website is designed and the keywords that are used on the site itself. To drive traffic from search engines, you need to use popular keywords in headings and subheadings. On-page optimization is fairly simple to do: you can generate more traffic just by researching frequently searched keywords and tweaking your site accordingly. Remember: when it comes to your website, you can’t just set it and forget it. Search engine criteria are constantly evolving, so it’s important to regularly optimize your site to improve its positioning and visibility.

Need a helping hand to optimize your SEO? Pratico is here for you!

Though the content market is already saturated, there’s always room for more. A good content strategy includes content creation, and Pratico’s strength just happens to be content marketing! In addition to this expertise, you’ll benefit from the knowledge of our entire in-house team: writing, editing, recipe development, video and photo content production, graphic design, etc. But what’s the point of creating relevant content if no one sees it? That’s why we also take care of distributing your content on our platforms and externally (blogs, Facebook, newsletters, other websites, etc.).

Remember: to optimize your visibility, you need to send the right message at the right time to the right person!