Project description
For our client, la Fédération des producteurs d’oeufs du Québec, our team designed a practical meal planner to remind readers of the magazine 5 ingrédients, 15 minutes how eggs can be a lifesaver, all day long.
The tool includes different visuals that are repeated throughout the planner to cover all 52 weeks of the year. It also features 13 simple, quick and delicious recipes featuring eggs to inspire the readers. There’s also space to write and plan all the week’s meals, as well as a grocery list. The 14th page contains an inspiration gallery with various QR codes leading directly to the recipes.
The planner was graciously gifted to the 33,800 subscribers of the 5-15 magazine with the September issue.
Project details
Type of campaign:
- Diffusion
- Content production
Objectives:
- Brand awareness
- Conversion
Project manager:
Kristina Pelletier
Graphic designer:
Claudia Renaud
