Project description
To promote the growth of the two businesses in Quebec and Ontario, the contest targeted customers in both provinces. We launched the contest at the beginning of mosquito season to give it a relevant context and encourage potential customers to participate. People were invited to participate in the contest by sharing their best tips for repelling mosquitoes in the comments section below the contest post. The more people commented to participate, the further the digital word of mouth spread.
To meet our clients’ objectives, we drew one winner in Quebec and another in Ontario. The contest reached close to 35,000 people in total. The post received nearly 3,000 reactions and 2,106 clicks.
Project details
Type of campaign:
- Social media
Objectives:
- Increase visibility
- Gain social media followers
- Achieve new targets
