Project description
This special edition showcased the client’s products, which were used in numerous recipes, and provided readers with inspiration. The issue’s very first pages introduced Freddo in a beautiful spread that promoted the company’s values and vision. Readers were presented with tips on how to use chocolate, to create engagement with the company’s products. The magazine featured ads that also introduced readers to a number of Freddo’s products.
Project details
Type of campaign:
- 360‑degree content strategy
- Media distribution and placements
- Content creation
Objectives:
- Build loyalty
- Increase visibility
Project managers:
Élizabeth Soucy and Stéphanie Talbot
