Established in the Eastern Townships, Distillerie Shefford specializes in the production of maple-based spirits. Our mission? Retake photos for the 16 different cocktails shown on their website in order to make them even more appealing and elegant, and to give the brand a new visual identity.
Pratico Média was immensely proud to contribute to the 21st edition of the Dîner Olo, held on October 25 at Montreal’s Marché Bonsecours.
Pratico Media was proud to announce recently the creation of a brand-new team dedicated to digital media within the agency.
Things can get a bit crazy before the holidays, including on social media. This is a key time of year for a lot of companies, and the content you share really needs to stand out. Here are some of our best tips and tricks to help you pull out all the stops.
Thanks to the rapid rise of social media in recent years, influencers are everywhere these days. They’re on TV, the radio and, obviously, social media. In fact, more and more companies are turning to influencers to head their promotional campaigns and help reach target demographics. This post will go over some of the key concepts you need to know to get comfortable and excited about engaging with influencers!
If you want to raise your brand’s profile, managing your Facebook group shouldn’t be an afterthought. By establishing a solid strategy for building an active community, you’re stacking the odds in your favour. Read on for our top tips for managing your group.
SEO (search engine optimization) refers to the strategies used to ensure that a website appears among the top search results for certain keywords. It is a type of organic (unpaid) referencing. In short, SEO is worth its weight in gold! If you don’t have the time or the knowledge yourself, leave SEO management to the pros.
It’s the eternal client dilemma, especially at a time when social media plays an increasingly prominent role in B2C communications, from customer service to web content. Everyone knows that businesses need to be where their customers are.
Hear people constantly talking about SEM, but still feel like you’re in the dark? Let us shed some light on this important concept for you. SEM is an acronym that stands for search engine marketing and refers to all marketing strategies to increase search engine optimization. In other words, all the things you can do to boost your website’s visibility and generate more traffic from search engines.
You’ve no doubt heard of Pratico-Pratiques and its acclaimed multiplatform brands, such as 5 Ingrédients – 15 Minutes, Je Cuisine, Les plaisirs minceur de Caty and Je décore, as well as its best-selling books Eat Fat to Lose Weight with the Keto and Low-Carb Diet, and Végane mais pas plate, not to mention Cassandra Loignon’s belovedcookbook.
