Project description
It is with great enthusiasm that the Pratico Média team managed the most recent digital pre-roll video ad campaign for Montreal chocolatier Freddo, which was broadcasted this spring on TOU.TV and YouTube. The goal? Increase brand awareness and recognition.
Founded in 1985 in the Petite-Patrie neighbourhood of Montreal, Freddo initially focused on the production of Easter chocolates. In recent years, however, the company has diversified its craft in order to offer quality products all year round. Eager to promote the richness of its chocolate and the variety of its products, Freddo turned to Pratico Média, known as the leading agency specializing in food, to set up an ad campaign. The idea of designing a video immediately appealed to Freddo. Pratico Média was therefore responsible for the entire project, from strategy and ideation to the production of the video and media ad placements, including the creation of different visuals and static ads.
With a complete studio set-up, including a professional in-house kitchen, chefs, food stylists and a full production team, Pratico Média was able to produce the 15-second video entirely on their premises. The duo formed by videographer Tony Davidson and food stylist Laurie Collin brought the campaign, conceptualized by 360 marketing consultant Sarah Bérubé, to life. “Inserting two Easter products in the same video without making it cliché or too Easter-centric was a challenge, but we managed to integrate it seamlessly into the video,” proudly said Sarah Bérubé.
Broadcasted on TOU.TV and YouTube last March and April, the campaign proved a success, garnering over 1,521,613 impressions and more than 1,800 clicks to the Freddo website. This is another great example of how Pratico Média can support local businesses in their outreach objectives, all while making people hungry!
Project details
Type of campaign:
- Digital campaign
Objectives:
- Brand awareness
- Brand recognition
Project Manager:
Sarah Bérubé
