Project description
For this campaign, we combined a content strategy with 360‑degree distribution. We not only created recipes and monthly videos for the magazine 5 ingrédients, 15 minutes, we also handled online content delivery, overhauled and developed Marché Adonis’s regular newsletter and created content for the Groupe Adonis website blog.
Two aspects that helped make the campaign a success were standardizing the content strategy and using contextual content (personalizing the newsletter for readers, using trends and seasons to contextualize content).
Project details
Type of campaign:
- 360‑degree content marketing strategy
- Content development
- Distribution and media placement
- Digital marketing
Objectives:
- Search engine optimization
- Generate leads
- Positioning
Project Manager:
Marie-Septembre Larouche
