Project description
We teamed up with our long‑time partner, the Fédération des producteurs d’œufs du Québec, to create visuals for their most recent campaign. Our marketing strategist, project manager and graphic designer came up with a concept and graphics based on the objectives and the message that the client wanted to send to consumers.
These visuals could be seen in a number of bus stops across Greater Montréal in February 2022. To reach people online, we shared the campaign on the flyer app and website Reebee. Our goal with this partnership was to introduce consumers to inexpensive recipes using eggs.
Project details
Type of campaign:
- Content creation
- Distribution and media placement
Objectives:
- Increase visibility
- Increase engagement
- Maximize conversion
Project manager:
Stéphanie Talbot, Claudia Renaud and Marie-Septembre Larouche
