Project description
Our team of photographers, videographers and stylists produced a personalized DIY video for Fabricville that was distributed on several of our platforms (websites, newsletters, social media).
The DIY project was also published in a corresponding magazine feature in Je décore – Rustique et farmhouse, which reached more than 90,000 engaged and devoted readers. A QR code that linked to the DIY video was added to the magazine feature to further improve reader engagement.
Project details
Type of campaign:
- Content creation
- Media distribution and placements
Objectives:
- Inspire
- Increase engagement
Project Manager:
Arianne Leclerc-Jodoin
