Project description
Our partner Charton Hobbs wanted to inspire and engage readers. With this in mind, our team developed two cocktail recipes using Charton Hobbs products. After the recipe was developed by our project manager and taste tested, our photographer, videographer and stylist produced a video to showcase one of the recipes and created photo content for each cocktail. Both of the recipes appeared in the January issue of 5 ingrédients, 15 minutes magazine. The feature included a QR code leading to the cocktail recipe video. The video also appeared on the 5 ingrédients, 15 minutes Facebook page and website. Between these platforms, our client reached a combined audience of 1.8 million people.
Project details
Type of campaign:
- Content creation
- Media distribution and placements
Objectives:
- Increase visibility
- Increase engagement
- Maximize conversion
Project Manager:
Kristina Pelletier
