Project description
For this collaboration, we developed a special issue of Pratico‑Pratiques to increase our client’s visibility and highlight the versatility of eggs.
A number of teams with a wide range of expertise contributed to this project. The special issue featured the best of our previously published egg recipes, which were developed by our chefs, shot in our studios by our photographers and culinary stylists and put to paper by our editorial team. We also handled the promotion of this magazine issue.
Project details
Type of campaign:
- 360‑degree content marketing strategy
- Content production
- Distribution and media placement
Objectives:
- Build loyalty
- Support in-store actions
Project Manager:
Stéphanie Talbot
