Project description
We recently partnered with Benny & Co. to develop and produce a cooking video. The goal of the partnership was to showcase the company’s famous BBQ sauce in a simple recipe you can make at home. Our project manager and head chef developed a recipe with readers of 5 ingrédients, 15 minutes in mind, and our photographer and stylist produced and edited the video.
The recipe appeared in the magazine along with a QR code, and the video was posted on the 5 ingrédients, 15 minutes website and Facebook page, reaching an audience of over 1.8 million people!
Project details
Type of campaign:
- Content creation
- Media distribution and placements
Objectives:
- Increase engagement
- Maximize conversion
- Build loyalty
Project Manager:
Kristina Pelletier
