5 strategies for Facebook content to showcase your company and engage your community

Facebook is an indispensable tool for getting the message out about your company. To build a strong and engaged community, you need to think strategically.

We’ve put together our top tips to help you share relevant and engaging content that will let your brand shine in every news feed!

Spotlight your employees’ accomplishments

Marketing has evolved—it’s no longer enough to just talk about your products or services. Posts that show you recognize your employees’ contributions will not only help build your employment brand, but will also make it easier to recruit top talent. Highlight your employees’ accomplishments by thanking a team member for their many years of service, or congratulating a colleague for an innovative new idea!

Share your news

Are you preparing to roll out a new product or service? Share the news with your community by presenting it as a surprise—for example, make followers guess which product is being launched by giving a few clues. By encouraging your community to interact with your brand, you stoke their enthusiasm for your new product or service. We bet you’ll succeed in piquing their curiosity and keeping them engaged too!

Talk about what makes you unique

Every company has unique assets that set them apart from the competition. The most successful companies follow the maxim “if you’ve got it, flaunt it.” Do your clients love your cheeses because they’re the only products on the market that are lactose-free, organic and still delicious? Don’t be shy about singing your own praises! Make sure you share high quality images that can be easily understood in a few seconds. Social media is consumed quickly, which makes it more important than ever to ensure your brand’s visual identity is strong and striking.

Tag your collaborators

Have you recently collaborated with an author, a company or an influencer? Don’t miss this opportunity to build your reputation! Tell your followers about your collaboration and make sure to tag the person or company to heighten your visibility. It’s a win-win for you and your collaborator, as you can both become better known to each other’s audiences!

Strike the right tone for your community

It is crucial to know who your community is so that you can strike the right tone to connect with them. Some communities will be more receptive to and more likely to engage with posts that are warm and funny, while others prefer to engage with a professional and instructive tone. If you don’t yet know your community well, do some tests. No matter the tone you adopt in the end, the important thing is to maintain it consistently in order to create a strong brand and keep your audience engaged in the long term. Finally, keep in mind that people go on Facebook for fun first and foremost. Get creative and ask them questions about their opinions on a product or service—this will allow you to get to know your community better, and you’ll be surprised by how much people enjoy sharing their thoughts and opinions. Building a community takes time, effort and perseverance. It’s up to you to bring together all the ingredients to make it happen!